Small Business Entrepreneur Profilerô
The Analyst clearly understands the structure and methods of operation of a business. He can analyze new ideas and generate new approaches. The Analyst thoroughly considers new proposals and solutions. He is accurate and careful in his business undertakings.
It is not his strong point to run a business in a fast-paced environment. He is not inclined to hire or manage employees.
You easily analyze a situation. You know that before taking the first step towards your goal, you should formulate it very precisely. The different methods leading to your goal should be defined and assessed, and then the most appropriate one selected. If, after weighing the positive and negative consequences of the goal achievement, you should decide that they are acceptable, you may begin implementing your decisions. This should be done quickly because if you procrastinate, circumstances can slow down or halt your efforts towards reaching your goal.
Your advertisements should be correctly targeted. If your business is local you should place your ads with the local advertising agencies; if your business is aimed at a wider range of customers, you should place your ads with nation-wide or international advertising agencies. In both cases, place your ads in professional and classified directories since, generally, your business is specifically professional and it is likely that your customers are among those who look through these directories. It is highly desirable to contact the centers which you expect will be your customers, by mail, telephone or other means of communication. Analyze carefully the needs of the consumers and design your ads in such a manner that they meet the present requirements of your potential customers. Referrals of professionals and recommendations are essential for your business. Publish them in your advertisements. They may have a critical impact on the customer's decision to buy your product, because in many cases he has no other way of judging the quality of your product.
Give free lectures and presentations if it is acceptable in your profession. It will attract customers who are interested in your service, strengthen your reputation, and may result in increasing sales. Such presentations will make your business familiar to a larger audience, will build customer trust in your business, and will give you a basis for raising the price for the service you provide. When speaking with your customer show real interest in him and impress on him your readiness to help.
You are basing your business on your own professional knowledge and skills. Hence, productivity of the business strongly depends on your own efforts. You should estimate if you have the staying power to attain the profit level you require. The profitability of a business depends on the price of the service, but you may raise your price only if you have established a reputation or if there is an excess of orders.
It makes good sense to periodically invest in purchasing new modern equipment which allows you to increase productivity or improve the quality of your service or goods. In some cases, new machinery makes your work easier or opens up new opportunities for your business.
The Analyst should preferably act as a Freelancer when he runs a business on his own. Analysts that successfully carry out their business are generally found among:
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