His weak points can be a marked perfectionism as well as a tendency to excessive criticism and a logical but dry presentation of his products to a potential customer instead of a more personal, outwardly attractive presentation.

BLT can face difficulties when he tries to expand a sales market or enter new business areas quickly. BLT should constantly take into account that his tendency to detailed analysis may lead to business instability in situations that demand quick changes.

As a rule, BLT actively and persistently strives for success. He knows how to set practical goals and implement them on time. However, his perfectionism cuts down on his time and resources, and sometimes slows the dynamic development of the business.

You easily analyze a situation. You know that before taking the first step towards your goal, it should be precisely formulated. The various ways leading to the goal should be defined and assessed and then the most appropriate way should be selected. If, after weighing the positive and negative consequences of the goal achievement, you should decide that they are acceptable, you may begin implementing your decisions. This should be done quickly because if you procrastinate, various circumstances can slow down or stop your efforts towards achieving your goal.

Businesses typical for the Business Leader of Technology may be situated locally as well as further afield. Therefore it is very important to place your ads with those mass-media agencies which have access to as many people as possible. Very valuable for this purpose are various Internet advertising tools, including solicited commercial emails sent to professionals and other customers. It is highly desirable to contact the centers which you expect will be your customers, by mail, telephone or other means of communication.

Analyze carefully the needs of the consumers and design your commercials in such a manner that they meet the present requirements of your potential customers. Referrals of professionals and recommendations are essential for your business. Publish them in your commercials. They may have a critical impact on the customer's decision to buy your product, because in many cases he has no other way of judging the quality of your product. Always be in contact with your customers. Send them catalogues or samples of your latest goods.

Create and support the brand of your business. Give your business a name which reflects the essence of your enterprise, or your own name. Develop a logo or picture which represents your business. Create and run commercials. Distribute badges, fridge-magnets, etc., of your business among your customers. Remember that low sales may be due to your customers' lack of knowledge about the product. Continuously promote your goods and carefully analyze customer feedback. This will help you to discover the reason for the low demand – insufficient advertising or a shortage of the product.

Do not push your product too heavily to a potential customer while speaking to him. Point out the advantages of your product and why it would be especially useful to your customer. Explain the product's different uses and recommendations for its maintenance. Give to your permanent clients the option to try your product free of charge. If the customer trusts you, he will trust your product as well. He will be much more inclined to buy the product and will very likely come back for another purchase.

The Business Leader of Technology prefers to start a new business and not acquire a running enterprise. Therefore it is very important for him to choose the correct product to sell. If the business is based on his own innovative product, then the time and tools for its development and production should be assessed very carefully.

The market survey should be carried out thoroughly in order to evaluate the sales potential of your goods or service. You must become familiar with the expenses and income of companies producing products similar to yours. It is useful to obtain the opinion of experts experienced in the sales of your kind of goods or service. You should make decisions about the necessity and the volume of investments only after thoroughly considering this information. It is better to invest in high quality equipment and employees and less in the rent of your premises. As a rule, the location of your business is not critical for its success, since the sales and customer service are usually performed by stores or sales agencies, or you send your goods directly to the customer with a delivery service.

You may consider the possibility or necessity of a partnership for expanding or updating your enterprise. If you need to strengthen your enterprise by skilful management then the Innovative Manager can be considered as the suitable partner. If you are considering to significantly expand your business, then it may be advantageous to have Business Leader as a partner.

Business Leader of Technology can run a business on his own or start a company and hire employees. His business activity may also be successful in a partnership with Manager or with Business Leader if the business is being expanded rapidly. BLT often organizes:

• Technological companies
• Programming companies
• Internet provider companies
• Companies for advanced bio-technologies
• Companies of advanced agricultural technologies
• Companies of advanced construction technologies