The negative aspect of the IM may be his impatience with those who wish to postpone making decisions. He shows his annoyance openly and this sometimes hurts the self-respect of his associates. The Innovative Manager may face difficulties in finding a way out of unusual or risky situations.

As a rule, IM actively and persistently strives for success. He knows how to set practical goals and implement them on time. However, his perfectionism cuts down on his time and resources, and sometimes slows the dynamic development of the business.

You easily analyze a situation. You know that you should formulate your goal precisely before taking the first step towards it. The various ways leading to the goal should be defined and assessed and then the most appropriate one selected. If, after weighing the positive and negative consequences of the goal achievement, you should decide that they are acceptable, you may begin implementing your decisions. This should be done quickly because if you procrastinate, various circumstances can slow down or stop your efforts towards achieving your goal.

Businesses typical for the Innovative Manager may be situated locally as well as further afield. Therefore it is very important to place your ads with those mass-media agencies which have access to as many people as possible. Very valuable for this purpose are various Internet advertising tools, including solicited commercial emails sent to professionals and other customers. It is highly desirable to contact the centers which you expect will be your customers, by mail, telephone or other means of communication.

Analyze carefully the needs of the consumers and design your commercials in such a manner that they meet the present requirements of your potential customers. Referrals of professionals and recommendations are essential for your business. Publish them in your commercials. They may have a critical impact on the customer's decision to buy your product, because in many cases he has no other way of judging the quality of your product. Always be in contact with your customers. Send them catalogues or samples of your latest goods.

Create and support the brand of your business. Give your business a name which reflects the essence of your enterprise, or your own name. Develop a logo or picture which represents your business. Create and run commercials. Distribute badges, fridge-magnets, etc., of your business among your customers. Remember that low sales may be due to your customers' lack of knowledge about the product. Continuously promote your goods and carefully analyze customer feedback. This will help you to discover the reason for the low demand – insufficient advertising or a shortage of the product.

Try to personalize your relations with the customer. Let him feel that you are selling your product personally to him, considering his wishes and demands. Do not push your product too heavily to a potential customer while speaking to him. Point out the advantages of your product and why it would be especially useful to your customer. Provide the customer with an additional service free of charge. Attention to details like these will make your customers happy and will encourage them to return to you for repeat purchases and to recommend your business to others. There are various ways of showing your interest and friendly concern to the customer. These range from giving him useful advice about your product to sending small gifts and inviting him to specially organized festivities.

The Innovative Manager can succeed not only in starting a new business but also when he purchases an established business. Often it is to his advantage to acquire a running business. For example, if you are a newcomer in the field, when you buy the business you also acquire the contacts and contracts with suppliers as well as the customers, thus saving you money. Usually a newcomer is not familiar with local customs, and this can be a serious obstacle when starting a business and acquiring customers.

A market survey should be carried out thoroughly in order to evaluate the sales potential of your goods or service. Become familiar with the expenses and income of companies producing products similar to yours. It is useful to obtain the opinion of experts experienced in the sales of your kind of goods or service. Make decisions about the necessity and the volume of investments only after thoroughly considering this information. Consider the possibility or necessity of a partnership for expanding or updating your enterprise. If you are considering to significantly expand your business, then it may be advantageous to have Business Leader as a partner.

The Innovative Manager who successfully runs his own business is generally seen as:

• Insurance Agents
• Travelling Salesmen
• Wholesale Dealers
• Restaurant Owners
• Small Shops Owners