The Freelancer prefers working independently; they like managing their own time and resources in completing their work. Typically, they do not hire employees or get involved in business partnerships.
Usually, the Freelancer actively looks for new clients, and may change clients according to circumstances. In many cases, the Freelancer's clients are businesses.
If the Freelancer receives a contract for a job, they will complete the work in meticulous accordance with the contract terms.
The largest comfortable business magnitude for the Freelancer type: Medium
Necessary Steps for Success in Your Business
Your marketing efforts and ads should properly target your intended audience. For example, if your business is local, you should broadcast your ads locally. On the other hand, if your business is aimed at a wider range of customers, you should broadcast your ads nationally or internationally, as applicable. In both cases, place your ads in professional and classified directories. Because your clientele usually consists of specialized professionals, it is likely that they will look through these directories. It is also a good idea to reach out to your prospective customers through mail, telephone, and other means of communication.
Analyze customer needs and stay focused on them throughout your marketing and advertisement campaign. Referrals and recommendations from professionals are essential for your business’ success, so make sure to include them in your advertisements – they may be a great factor in your prospective customer decision to buy your product. More often then not, previous customer feedback and testimonials are the only means for your prospective customers to form the preliminary opinion about the quality of your product or services
Give free speeches, lectures, or presentations if they are an accepted practice in your field. These will attract interested customers, will strengthen your reputation, and may also increase your sales. Such presentations will make your business known to a larger audience and will build customer trust in your company. Another benefit is that they will give you a basis for increasing the price of your services. When you speak to your customer, show genuine interest in them and demonstrate your readiness to help.
Scaling Up Your Business
As a Freelancer, your business is based on your professional skills and knowledge. As such, productivity of your business directly depends on the level of effort you put into it. You should assess whether or not you have the ability to attain your desired level of income. Of course, business income depends on the price you set for your services, but you can only increase your prices once there is high demand or you have established a reputation.
Sometimes, the Freelancer will hire employees if they are getting so many orders that it becomes too much work to handle by one person. In this case, the Freelancer usually will still deal with the bulk of the business, while the employees help him or her out. In some fields, the Freelancer can benefit from having an agent who promotes and advertises Freelancer’s services.
It makes sense to periodically invest in new, updated equipment. This type of purchase helps you increase productivity or improve the quality of your service or goods. In some cases, new machinery makes your work easier or creates new opportunities for your business.
Businesses Favorable for the Freelancer
Usually Freelancers do business in the following fields:
- Computer Programming
- Web design
- Technology support
- Product assembling
- Body guarding
Complete the Entrepreneur Quiz and get the premium version of the results including:
- Your “exact” (=most likely) entrepreneur type.
- Examples of franchises favourable from your entrepreneur type standpoint.
- If applicable, what kind of business partner, in terms of his or her entrepreneur type, you can benefit from partnering with, and examples of occupations for such partnership.