Entrepreneur Type:
Executive Manager

The Executive Manager (EM) is well-suited to running an established business, especially one that demands managerial skill. They excel at efficiently managing a well-structured business. They can analyze a situation, work out a precise plan of action, itemize everything, and carry out the work on time.

The Executive Manager values responsibility, efficiency, and concrete results. Using resources effectively is particularly important to them. They generally won’t change the business plan they agreed to, but if they see practical benefit in an alternate path, they will pursue it. The EMs usually stand their ground in conflicts. They have pronounced organizational abilities and understands the subtleties of bureaucracy.

The Executive Manager’s approach, however, has some flaws. For example, sometimes they do not show enough concern for interests and feelings of their employees, because to the Executive Manager the business itself is a higher priority. They may also encounter serious difficulties if they have to generate new, innovative business solutions.

The largest comfortable business magnitude for the Executive Manager type: Medium

Necessary Steps for Success in Your Business

It is typical for you to set concrete goals and to be persistent in achieving them. However, in unconventional business situations, your resolve may be weakened, and you may find yourself at a loss for what to do. Therefore, you should try to choose a business with a clear, well-established structure.

Unless you are in a partnership with a Business Leader, your business is usually local. It is, however, aimed at a wide range of customers. Therefore, you should focus your marketing and advertising campaign locally, rather than nationally or internationally. Advertising through customers’ word-of-mouth and testimonials is especially important. As well, try to understand how your goods or service can answer consumers' needs. Then, create your commercial to target these requirements. Always be in contact with your customers -- send them catalogues and samples of your goods.

It is also important to create and support your business' brand. Give your business a name that reflects your own name, or one that expresses the essence of your company. Develop a logo or a picture that represents your business. Create and run advertisements. Give away branded pins, fridge magnets, and similar promotional items to your prospective customers.

Try to personalize your relationship with customers. Make sure they feel that you are selling your product to them personally, taking into account their specific wishes and demands. Offer complimentary consultations - the grateful customer will return to you repeatedly and will recommend your business to others.

Your potential for success is not limited to starting a new business. You can also succeed when you purchase an established company. In both cases, it is best to get involved with a traditional or popular type of business that is already seen as a necessity by the local community. This is the most promising option for your venture. Your main task will be to demonstrate your service’s superior quality. You will also have to show your customers that you are trustworthy, professional, and interested in them.

If you want to start a new business in a field that is unfamiliar to the community, you can benefit from partnering with a Business Leader, or an Artisan.

What is your entrepreneur type?  Take the Quiz!

Businesses Favorable for the Executive Manager

If the Executive Manager runs a business on their own, they must take a personalized approach to their customers. It is also especially important to ensure that their ads are appealing.

The successful Executive Manager is commonly found in the following roles:

  • Accountant
  • Tax specialist
  • Storeowner
  • Laundromat
  • Dry cleaning service
  • Rental property
  • Small print shops
  • Farming / greenhouse
  • Hairdressing salons
The Executive Manager can significantly expand and deepen the scope of their business activity by working with partners of entrepreneur type different from theirs.



Complete the Entrepreneur Quiz and get the premium version of the results including:

  • Your “exact” (=most likely) entrepreneur type.
  • Examples of franchises favourable from your entrepreneur type standpoint.
  • If applicable, what kind of business partner, in terms of his or her entrepreneur type, you can benefit from partnering with, and examples of occupations for such partnership.
AIOpen Nous AI